CONTACT: Don Feldstein or
FOR IMMEDIATE RELEASE
January 11, 2016
UUP’s new ad campaign focuses on adjuncts
Click here to view the ad
ALBANY - United University Professions has begun a statewide advertising campaign to call attention to the poverty-level salaries of adjunct faculty at the State University of New York. The ad emphasizes SUNY’s overreliance on adjuncts, who struggle to earn a living wage.
“Adjuncts make up a third of the faculty at SUNY and many have terminal degrees. However, their compensation falls far short of matching the important work they do. Often, they are forced to find employment at different colleges to earn a living wage," said UUP President Frederick E. Kowal, Ph.D. “The ongoing fight to raise the minimum wage to $15 per hour would not be complete without addressing the economic injustice adjuncts have been suffering for years.”
Three actual SUNY adjunct faculty members are featured in the 30-second TV spot, proudly touting their academic qualifications and experiences on camera.
“I have an advanced degree from Columbia University and I have received SUNY’s Excellence in Teaching Award.”
“I have a master’s in fine arts and I’ve exhibited worldwide.”
“One hundred ninety-two students took my communications course in one semester.”
An announcer then voices the union’s concerns.
“Nearly one-in-three highly qualified SUNY faculty are adjuncts. Many paid so little, they struggle to make ends meet. Yet students pay more than ever before. SUNY adjuncts deserve better.”
The ad began running on cable television systems in the Capital Region, Buffalo, Long Island, and Ulster and Dutchess counties on Jan. 10. The run ends Jan. 23.
The campaign’s goal is to raise public awareness of the precarious situation adjuncts face and to generate support for pay increases and improved working conditions.
The ad can be viewed at http://goo.gl/DvTLkF.
UUP is the nation's largest higher education union, with more than 42,000 academic and professional faculty and retirees. UUP members work at 29 New York state-operated campuses, including SUNY’s public teaching hospitals and health science centers in Brooklyn, Long Island and Syracuse. It is an affiliate of NYSUT, the American Federation of Teachers, the National Education Association, and the AFL-CIO.
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