communications

March 10, 2014

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UUP triggers ad campaigns


uupdate 3-10-14

UUP has set in motion a pair of ad campaigns to increase state funding for SUNY and SUNY Downstate Medical Center, and to create a public higher education endowment.

The “Endow” ad campaign asks viewers and readers to call toll-free 1-888-866-2561 and tell their elected state officials to boost state dollars for SUNY and to create the endowment. A television ad, "Fully Fund SUNY!", is part of the campaign. The endowment would be used to hire more full-time academics and professionals to fill vacancies left by years of deep budget cuts to the University.

The “Downstate” ad requests readers to dial toll-free 1-888-789-9085 and tell legislators to restore and augment state aid for SUNY Downstate Medical Center in Brooklyn.

The campaigns began Monday, March 10 and will run for two weeks.

With both toll-free numbers, callers will hear a taped greeting from UUP President Fred Kowal, followed by a request for their ZIP code. Once they key in the data, they will be connected to the offices of Senate or Assembly members that represent them.

“We are urging viewers and readers to call the toll-free numbers and tell their Assembly and Senate representatives to make sure these funds are included as part of the state budget they pass this year,” Kowal said.

The “Endow” campaign targets Albany and areas across the state where SUNY campuses are located. The "Fully Fund SUNY!" TV ad began airing March 10 in the Capital Region; the ad will run March 10-13 and March 17-20.

A companion print ad, at top, will run in the Albany Times Union on March 13 and March 16. It will also appear in weekly newspapers that serve SUNY campus communities; those ads will run during the weeks of March 10 and March 17.

For SUNY Downstate, a print ad, above, will run in The Daily News on March 13 and March 16. It will also run in the Brooklyn Daily Eagle and a group of Brooklyn weekly newspapers during the weeks of March 10 and March 17.

The “Downstate” ad describes the Central Brooklyn hospital as “a beacon of hope.” The ad talks about the vital “safety-net” services the hospital provides—such as kidney dialysis treatments and neonatal care—and the importance of the center’s teaching hospital at the University Hospital of Brooklyn.

It closes by asking readers to call 1-888-789-9085 and tell lawmakers to restore and boost state funding for the hospital.


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