communications

Jan. 11, 2016

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New UUP TV ad focuses on adjuncts




Read the press release


UUP's new television ad is all about adjuncts.

The ad, titled "Ph.D.," calls attention to the poverty-level salaries of SUNY adjunct faculty. The ad emphasizes SUNY’s overreliance on adjuncts, who struggle to earn a living wage.

The ad is running on cable television systems in the Capital Region, Buffalo, Long Island, Syracuse and Ulster and Dutchess counties starting Jan. 10. The run ends Jan. 23.

“Our highly qualified adjuncts make up a third of the faculty at SUNY, yet they are grossly underpaid for their experience and performance," said UUP President Fred Kowal. "Often, they are forced to find employment at different colleges to earn a living wage. The ongoing fight to raise the minimum wage to $15 per hour would not be complete without addressing the economic injustice adjuncts have been suffering for years.”

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Three SUNY adjuncts appear in the 30-second TV spot; they talk about their academic qualifications and experiences on camera. An announcer follows with the union’s concerns.

“Nearly one-in-three highly qualified SUNY faculty are adjuncts. Many paid so little, they struggle to make ends meet. Yet students pay more than ever before. SUNY adjuncts deserve better.”

The campaign’s goal is to raise public awareness of the precarious situation adjuncts face and to generate support for pay increases and improved working conditions.


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