communications

March 6, 2017

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New UUP ad campaign urges Albany to invest in SUNY hospitals




Click the video above to view UUP's new TV ad!

Nearly three million New Yorkers could lose their health insurance if President Donald Trump and Republicans follow through with Trump’s well-publicized pledge to repeal the Affordable Care Act.

If this happens, the state’s three public hospitals in SUNY face the real possibility of being overrun with millions of newly uninsured patients. These hospitals treat anyone, whether or not they can pay for health care.

That’s why UUP’s new multimedia ad campaign, “Heavy Cost" is focused on the hospitals. UUP is using TV and social media — Facebook and Twitter — to publicize its important message.

TV ads: To the point

The 30-second television ad, which will run March 6 through March 15, urges viewers to "tell Albany" to increase funding to SUNY’s state-run hospitals — SUNY Downstate Medical Center in Brooklyn, Stony Brook Medicine in Stony Brook, and Upstate Medical University in Syracuse.

The TV ads will run on cable and broadcast network stations in Albany and Syracuse. Downstate, it will run on News 12 Brooklyn, New York 1, and cable networks such as CNN, TNT, Food Network, HGTV, MSNBC, and USA.

Blanketing social media

Simultaneously, a UUP social media campaign will target lawmakers, UUP members, media, and people who live near and are served by the hospitals.

The social media campaign, which uses four different static images and two video ads, is edgier than the TV ad campaign; one of the online ads, below, use images of Trump and GOP Sens. Paul Ryan and Mitch McConnell and warn viewers that they are “trying to gut our health care.”

uupdate 3-6-17

“The time is now for the state to invest in SUNY’s public hospitals,” said UUP President Fred Kowal. Without Obamacare, millions of New Yorkers who once had health insurance will look to our state-operated hospitals for health care. We must prepare and be ready to provide quality health care to anyone that walks through our doors.”

Already, these chronically underfunded institutions are a lifeline for hundreds of thousands of patients served each year, many of who are uninsured or underinsured. Together, they treat approximately 1.3 million patients annually, including the state’s sickest and most vulnerable.

In New York, one of every six New Yorkers is insured under the Affordable Care Act. According to state figures, as many as 2.7 million people—many of them low-income residents who couldn’t otherwise afford health insurance without Obamacare—would be robbed of health coverage if Republicans follow through with Trump’s promise to dismantle the ACA.

New York also stands to lose $3.7 billion in federal funds for health care. This loss of federal funds would force the state’s public hospitals to make drastic budget cuts while treating thousands of new, uninsured patients. Nationally, as many as 18 million Americans could lose health insurance in the first year if Trump and Republicans repeal the ACA.

Click here for more information about the state’s hospitals in SUNY and UUP’s ad campaign.

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