communications

June 6, 2017

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New social media campaign focuses on hospitals


uupdate 6-6-17

UUP has launched a social media campaign on Facebook and Twitter urging members, supporters and patients to tell Albany to pay tens of millions of dollars it owes to SUNY’s three state-operated public hospitals.

The future of SUNY's three public hospitals - SUNY Downstate Medical Center, Stony Brook University Hospital, and Upstate Medical University - is at risk if the state doesn’t pay federally mandated matching Disproportionate Share Program (DSH) funding to SUNY's teaching hospitals in full and without delay.

“SUNY’s public teaching hospitals are incredibly important, as they provide vital health care services to hundreds of thousands of people, whether or not they can pay for that care,” said UUP President Fred Kowal. “The DSH funding owed by the state is dollars for services already provided by the hospitals. Without it, the future of these public academic hospitals is in jeopardy.”

uupdate 6-6-17

The campaign features 12 ads, like the Twitter ad, above, and began June 5; it will run daily through June 22. The ads, two of which contain videos, link to a special UUP web page with detailed information about DSH funding.

The page—and the ads—also have a link for readers to send e-letters to legislators urging them to amend Bill AO3126/S02546, which would mandate the state to make DSH payments to the hospitals in a timely manner. Currently, the bill only authorizes the department to make the payments.

CLICK HERE to send an e-letter now!.

The union is targeting UUP members, supporters of the public hospitals, legislators and the media with the ad campaign.

Federal law mandates that state Medicaid programs make DSH to hospitals that serve large numbers of Medicaid and uninsured individuals and qualify for the funding. Many times, the cost of providing health care is more expensive than what is covered by Medicaid; the DSH funds help qualifying hospitals close that funding gap.


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